Leaves & Legends

Project Event Branding System

Client Course Project

Date 2025

Tools Adobe Photoshop

Context School — Otis College of Art and Design

Created as part of a graphic design course project, Leaves & Legends is a fully fictional seasonal event concept developed for a hypothetical entertainment experience within Universal's Epic Universe.

In addition to the core event branding, the project included a broader promotional system made up of a custom event poster, social media advertisement, and branded merchandise concepts such as apparel, packaging, and souvenir items.

I used color, typography, and atmospheric imagery to build a cohesive fall-inspired identity that could extend across multiple touchpoints while still feeling immersive and marketable. The project highlights my ability to create original branding systems, promotional design, and supporting merchandise graphics for an entertainment-based experience.